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Ecommerce SEO: An advanced guide to on-page search engine optimization for ecommerce, by Mr Traian Neacsu
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Organic traffic from search engines through search engine optimization (SEO) is of paramount importance for ecommerce websites to be successful. Unfortunately, SEO advice targeted specifically towards ecommerce websites is scarce, not detailed and scattered in multiple places. As a result, people involved with ecommerce are likely to struggle to find relevant advice from SEO experts. The purpose of this book is to advise ecommerce business owners, executives, marketers and IT professionals on the ecommerce-specific tactics needed to increase organic search traffic.
- Sales Rank: #1523047 in Books
- Published on: 2015-01-08
- Original language: English
- Number of items: 1
- Dimensions: 9.61" h x .78" w x 6.69" l, 1.22 pounds
- Binding: Paperback
- 346 pages
Review
"Whether you're just starting up or need to take audit of your SEO practices, this guide will give you insightful strategies and tactics for higher rankings."
Linda Bustos, director of Ecommerce research, Elastic Path Software, author GetElastic.com
"What Traian has written here is very needed in the online marketing space. A recommended read for intermediate to advanced SEO specialists."
John Doherty - Online Marketing Manager at Zillow and Global Associate at MOZ
"I was impressed with the breadth, depth, accuracy and nuances (which only come from years of direct, hands-on experience) displayed in Traian Neacsu's eCommerce SEO book. Get this book. It's the real deal."
Everrett Sizemore, Director of SEO Strategy - inflow.com
"A well written and highly informative guide that's up-to-date with proven SEO techniques and strategies. This is an SEO resource done right."
Antonino Ciappina, Ecommerce Marketing Director, Kenneth Cole Productions, Inc.
"If you are looking to take your SEO from intermediate to the advanced skill level, this is the book to help you get there."
Micah Fisher-Kirshner, Senior SEO Manager at Zazzle Inc
From the Author
The ECOMMERCE SEO book evolved from the desire to offer those involved in ecommerce access to on-page search engine optimization (SEO) advice in a single place. The Internet contains a large amount of SEO information, and the online SEO community is amazing. However, the SEO resources that ecommerce professionals need are widely scattered.
So I decided to put everything I have researched, learned and practiced about SEO since 2002 into a single resource.
This book contains intermediate to advanced SEO advice and tactics and it's been written for small or medium business (SMB) owner who runs an ecommerce website, ecommerce executives, search engine optimization professionals and for IT professionals involved with ecommerce.
This book is for websites that face complex issues associated with faceted navigation, sorting, pagination or crawl traps, to name a few. However, a website's complexity is not directly tied to how big a business is in terms of revenue. Start-ups, SMBs and enterprises can be complex no matter what their revenues. This book is therefore just as useful for large websites (e.g., with tens of thousands of items)--which are many levels deep, are made up of numerous subsections and cater to many audiences--as it is for small and medium websites (e.g., with tens to thousands of items).
About the Author
Traian has more than 12 years of research and practical experience in SEO, his favorite area of digital marketing. While consulting independently, and as Director of SEO & Digital Marketing for one of Canada's top-rated search marketing agencies, Traian helped numerous websites--from mom-and-pop enterprises to multimillion-dollar corporations--achieve their SEO goals. In "Ecommerce SEO", Traian shares a wealth of information which takes into account more than just the search engine. Traian considers information architecture, user interface and experience/usability issues.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Chock Full of Actionable Tactics
By Ray De Varona
this is probably the best book that I have read on either e-commerce or SEO. Good ecommerce books are rare. This one is a gold mine of actionable tactics that has already paid for itself. The author breaks down all major components of a modern e-commerce website and lists his recommendations for how to handle each one. These are backed up with plenty of examples and up-to-date studies. I truly enjoyed reading this book and have a bunch of notes that I've already started implementing on our site.
1 of 1 people found the following review helpful.
Amazing book for Ecommerce SEO and SEO in general
By Kinder06
Amazing book for Ecommerce SEO and SEO in general. This is for more intermediate / Advanced SEOers. It is full of great info. I would love it if the author created more books. This will be one of my favorite SEO books to date that I will read more than once.
1 of 2 people found the following review helpful.
Five Stars
By monica
Simply outstanding.
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