Smokey : January 2012

Tuesday, January 31, 2012

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Organic traffic from search engines through search engine optimization (SEO) is of paramount importance for ecommerce websites to be successful. Unfortunately, SEO advice targeted specifically towards ecommerce websites is scarce, not detailed and scattered in multiple places. As a result, people involved with ecommerce are likely to struggle to find relevant advice from SEO experts. The purpose of this book is to advise ecommerce business owners, executives, marketers and IT professionals on the ecommerce-specific tactics needed to increase organic search traffic.

Sales Rank: #1523047 in Books
Published on: 2015-01-08
Original language: English
Number of items: 1
Dimensions: 9.61" h x .78" w x 6.69" l, 1.22 pounds
Binding: Paperback
346 pages

Review
"Whether you're just starting up or need to take audit of your SEO practices, this guide will give you insightful strategies and tactics for higher rankings."
Linda Bustos, director of Ecommerce research, Elastic Path Software, author GetElastic.com

"What Traian has written here is very needed in the online marketing space. A recommended read for intermediate to advanced SEO specialists."
John Doherty - Online Marketing Manager at Zillow and Global Associate at MOZ

"I was impressed with the breadth, depth, accuracy and nuances (which only come from years of direct, hands-on experience) displayed in Traian Neacsu's eCommerce SEO book. Get this book. It's the real deal."
Everrett Sizemore, Director of SEO Strategy - inflow.com

"A well written and highly informative guide that's up-to-date with proven SEO techniques and strategies. This is an SEO resource done right."
Antonino Ciappina, Ecommerce Marketing Director, Kenneth Cole Productions, Inc.

"If you are looking to take your SEO from intermediate to the advanced skill level, this is the book to help you get there."
Micah Fisher-Kirshner, Senior SEO Manager at Zazzle Inc

From the Author
The ECOMMERCE SEO book evolved from the desire to offer those involved in ecommerce access to on-page search engine optimization (SEO) advice in a single place. The Internet contains a large amount of SEO information, and the online SEO community is amazing. However, the SEO resources that ecommerce professionals need are widely scattered.
So I decided to put everything I have researched, learned and practiced about SEO since 2002 into a single resource.

This book contains intermediate to advanced SEO advice and tactics and it's been written for small or medium business (SMB) owner who runs an ecommerce website, ecommerce executives, search engine optimization professionals and for IT professionals involved with ecommerce.

This book is for websites that face complex issues associated with faceted navigation, sorting, pagination or crawl traps, to name a few. However, a website's complexity is not directly tied to how big a business is in terms of revenue. Start-ups, SMBs and enterprises can be complex no matter what their revenues. This book is therefore just as useful for large websites (e.g., with tens of thousands of items)--which are many levels deep, are made up of numerous subsections and cater to many audiences--as it is for small and medium websites (e.g., with tens to thousands of items).

About the Author
Traian has more than 12 years of research and practical experience in SEO, his favorite area of digital marketing. While consulting independently, and as Director of SEO & Digital Marketing for one of Canada's top-rated search marketing agencies, Traian helped numerous websites--from mom-and-pop enterprises to multimillion-dollar corporations--achieve their SEO goals. In "Ecommerce SEO", Traian shares a wealth of information which takes into account more than just the search engine. Traian considers information architecture, user interface and experience/usability issues.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Chock Full of Actionable Tactics
By Ray De Varona
this is probably the best book that I have read on either e-commerce or SEO. Good ecommerce books are rare. This one is a gold mine of actionable tactics that has already paid for itself. The author breaks down all major components of a modern e-commerce website and lists his recommendations for how to handle each one. These are backed up with plenty of examples and up-to-date studies. I truly enjoyed reading this book and have a bunch of notes that I've already started implementing on our site.

1 of 1 people found the following review helpful.
Amazing book for Ecommerce SEO and SEO in general
By Kinder06
Amazing book for Ecommerce SEO and SEO in general. This is for more intermediate / Advanced SEOers. It is full of great info. I would love it if the author created more books. This will be one of my favorite SEO books to date that I will read more than once.

1 of 2 people found the following review helpful.
Five Stars
By monica
Simply outstanding.

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Wednesday, January 25, 2012

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used like NEW

Sales Rank: #74426 in Books
Published on: 2011-07-11
Original language: English
Number of items: 1
Dimensions: 11.20" h x 1.82" w x 8.98" l, 6.12 pounds
Binding: Hardcover
1264 pages

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0 of 0 people found the following review helpful.
Five Stars
By Steven S.
Good deal

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Saturday, January 21, 2012

[V627.Ebook] Download Notes on Suicide, by Simon Critchley

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Suicide is everywhere. It haunts history and current events. It haunts our own networks of friends and family. The spectre of suicide looms large, but the topic is taboo because any meaningful discussion must at the very least consider that the answer to the question - 'is life worth living?' - might not be an emphatic yes; it might even be a stern no. Through a sweeping historical overview of suicide, a moving literary survey of famous suicide notes, and a psychological analysis of himself, Simon Critchley offers us an insight into what it means to possess the all too human gift and curse of being of being able to choose life or death.

Sales Rank: #572202 in Books
Published on: 2015-09-23
Original language: English
Dimensions: 5.12" h x .55" w x 7.72" l, .26 pounds
Binding: Paperback
104 pages

Review
'An elegant, erudite, and provocative book that asks us to reflect on suicide without moral judgment and panicked response. For Critchley, many reasons have been given for suicide, but what remains less remarked is how suicide distinguishes human creatures who grapple with melancholy in the face of losses that are too huge or enigmatic to fathom. Though there may be many reasons given within philosophy or popular culture, there are also some simple, insistent truths that do forestall such an action. In his view, "suicide saddens the past and abolishes the future," establishing a problematic framework for grasping the whole of a life. This text gestures toward what makes us forgetful about suicide: wondrous and recurring moments when we find ourselves "enduring in the here and now."' - Judith Butler

About the Author
Simon Critchley is Hans Jonas Professor of Philosophy at the New School for Social Research in New York. His previous books include On Humour, The Book of Dead Philosophers, How to Stop Living and Start Worrying, Impossible Objects, The Mattering of Matter (with Tom McCarthy), The Faith of the Faithless, Stay, Illusion!: The Hamlet Doctrine (with Jamieson Webster), Bowie, and Memory Theatre (published by Fitzcarraldo Editions in 2014). He is series moderator of 'The Stone', a philosophy column in the New York Times, to which he is a frequent contributor.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Who is Ever Certain who Isn’t Self-Deceived?
By Joseph Annunzio
I greatly appreciate Professor Critchley’s efforts to address this very antagonistic and emotionally laden subject in a rigorous and rational philosophical manner.

From an eerie and personal perspective there is page 71. Professor Critchley describes his reaction to the death of his father. This was a thunder strike for me in that I had the same experience with the death of my mother only days prior to reading this essay! The timing, the ending, the description of the death scene and the perspective, were all the same, a remarkable parallel with my own experience. The impressions of the death scene that I witnessed of my mother were the same as those Professor Critchley describes as having experienced with his father. I read this description, I closed the book in disbelief and walked away, came back again; read it again; it was the same again. The book is poignant for me in knowing that author and I share a remarkably, and uncannily similar experience with the death of a parent.

The only minor disappointment in this otherwise thoughtful essay on suicide occurred on p. 58. It is hear that I suppose professor Critchley could not help himself as he condescended to enter the fractious debate about gun control in the U.S. I found his comments on the subject to be incongruous with the subject of the essay as well as rather pedestrian and banal, unworthy of his otherwise subtle yet penetrating mind. The comments struck me as a kind of cheap shot or jab into an otherwise contentious complex public policy debate. The NRA provides an all too easy target and the issue is much more complex than the lobbying strength of the NRA. A deeper question is why the NRA has such strong support and what this tells us about our society, it is a symptom, not a cause. I find myself conflicted on the subject of gun control. I have no desire to live in a society where everyone feels the need to own a gun but then again, I have no desire to deprive otherwise responsible and law abiding citizens of the right to bear arms. I like having the freedom to own a gun and deciding not to own one.

I do not necessarily disagree with Professor Crtichley’s sentiments on this issue of gun control, I was only disappointed to see the disturbing problem of homicidal rampages reduced to a curt comment about the NRA’s lobbying strength and the obtuse nature of the U.S. Congress. As a philosopher whom I hold in high regard, I was disappointed in Professor Critchley’s otherwise simple and all too easy comments on this subject, such comments are devoid of the philosophical rigor so characteristic of his work. Such borderline ideological comments are the stuff of the crude and crass debates that can be found in common media outlets of various political flavor, not in a philosophical essay.

Professor Critchley aptly describes suicide as a weapon in our hands, much like a gun I ask? I feel that I have a right to own this weapon as well. I like having the freedom to commit suicide and deciding not to do it, at least for today. Tomorrow, I must again decide. This is a daily assessment that I must make and it comes with a maddening uncertainty each day but then, who is ever certain who isn’t self-deceived? The uncertainty is maddening, yes, but certainty only leads to paralysis of thought that would have us labor under the burden of self-deception. So I must still ask, is today a good day to live, and if so why? What are my reasons? Do I have a compelling reason for ending my life today or for continuing to live? Do I have a raison d’ etre in either case more than just the banality of life or is that enough in either case?

0 of 0 people found the following review helpful.
Serious Book on a Serious Subject
By TRC
A somber,extremely well written on the sensitive subject of suicide. Not one of those cheery "You have so much to live for !" books nor is it a cliche ridden "Suicide is not a solution to your problems." Instead a balanced examination on the subject of suicide. Respects the reader enough to avoid all those tired tropes about not committing suicide. Very thought provoking, this book will stick with you.

0 of 0 people found the following review helpful.
Awesome
By Christopher Clough-Hunt
Awesome, Simon Critchley at his best!!

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Friday, January 20, 2012

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Sales Rank: #3070532 in Books
Published on: 2014-01-01
Original language: English
Number of items: 1
Dimensions: 7.68" h x .67" w x 7.76" l, 1.32 pounds
Binding: Hardcover

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0 of 0 people found the following review helpful.
Good to have
By Amazon Customer
Nice healthy recipes, a good reference guide for any mum

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Friday, January 13, 2012

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2008 BMA Medical Book Competition Awards:
First Prize Paediatrics

Prepared in conjunction with the Royal College of Paediatrics and Child Health (RCPCH), MRCPCH MasterCourse has been constructed as a comprehensive package for trainees facing professional examinations in paediatrics and child health.

Career paediatricians sitting the full MRCPCH examination will require the boxed set. This comprises volumes 1 and 2, a DVD containing video clips of clinical scenarios, and PIN access to a website with self-assessment and further learning materials. This provides all the learning materials required for successful completion of the MRCPCH parts 1 and 2 and MRCPCH Clinical.

For candidates sitting the Diploma in Child Health (DCH) exams and doctors with a primary-care interest in child health, Volume 1 will be sufficient.

A complete multi-media course for the new MRCPCH examination.
The written component are produced as attractive, full-colour books written in a problem-orientated style, with full-colour line drawings and colour photographs.
Books contain references to video and audio clips on accompanying DVD that comes with the books to help with preparation for the MRCPCH Clinical.
The related website offers self-testing questions (in exam style) and answers, links to important paediatric websites (guidelines, etc.), selected content from relevant journals, such as Current Paediatrics, periodic clinical updates etc.
An essential purchase for all paediatric trainees in the UK and in other countries where the MRCPCH examination is held, as well as for GPs taking the DCH examination. (Volume 1 only).
Planned and written with the latest syllabus of the MRCPCH in mind.

Sales Rank: #1293108 in Books
Brand: Brand: Churchill Livingstone
Published on: 2007-05-15
Original language: English
Number of items: 1
Dimensions: 12.20" h x 4.30" w x 9.10" l, 5.60 pounds
Binding: Paperback
848 pages

Features

Used Book in Good Condition

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0 of 0 people found the following review helpful.
Excellent for review of your questions for Part one MRCPCH
By Neerupa Kissoon
Excellent for review of your questions for Part one MRCPCH. However you also should use your normal pediatic textbook before or along with this book as it does not give much details.

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Thursday, January 12, 2012

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Published on: 2010-10-24
Binding: Paperback

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Wednesday, January 11, 2012

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Sales Rank: #2432843 in Books
Published on: 2002-07-18
Original language: English
Number of items: 1
Dimensions: 10.34" h x .56" w x 8.24" l, 1.92 pounds
Binding: Paperback
250 pages

Review
"... well written and comprehensible ..." (Chemistry in Britain, Vol 38, No 11, November 2002)

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0 of 1 people found the following review helpful.
The computer sofware not up to date
By dog1
The computer disk that comes with this book does no work with visa or windows XP2007 and theres no patch to fix this problem from the web. Michael Mortimer neeeds to provide a patch so one can use the 2002 version I bought

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Tuesday, January 10, 2012

[Z294.Ebook] Ebook The Formation of the Soviet Union: Communism and Nationalism, 1917-1923 (Russian Research Center Studies), by Richard Pipes

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THIS EDITION HAS BEEN REPLACED BY A NEWER EDITION

Sales Rank: #2639264 in Books
Brand: Brand: Harvard University Press
Published on: 1964-01-01
Original language: English
Number of items: 1
Dimensions: 1.13" h x 6.41" w x 9.55" l,
Binding: Hardcover
377 pages

Features

Used Book in Good Condition

Review

Reviews of the first edition:
Simply to chronicle the highly complicated sequence of events in the ethnic borderlands of Russia during the tumultuous years between 1917 and 1923 is a difficult problem by itself. Richard Pipes has not only accomplished this task…but he has given this complex story meaning and perspective.

(Political Science Quarterly)

The most lucid description of the nationalist revolutionary upheavals following the October revolution. (International Journal)

Pipes has succeeded remarkably well in elucidating a most complex subject and in giving a systematic, well-documented, and well-written account of the stormy years, 1917–1923. (Russian Review)

From the Back Cover
Here is the history of the disintegration of the Russian Empire, and the emergence, on its ruins, of a multinational Communist state. In this revealing account, Richard Pipes tells how the Communists exploited the new nationalism of the peoples of the Ukraine, Belorussia, the Caucasus, Central Asia, and the Volga-Ural area - first to seize power and then to expand into the borderlands.

About the Author
Richard Pipes is Frank B. Baird, Jr., Professor of History, Emeritus, Harvard University.

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Friday, January 6, 2012

[F788.Ebook] Download PDF Social Work Administration: Dynamic Management and Human Relationships, by Rex A. Skidmore

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More concise, livelier, and broader in coverage than other similar volumes, this popular overview of American life since 1945 offers a clearly-written, authoritative interpretive narrative that pays special attention to major trends in foreign policy, mass culture, social history, gender, politics, civil rights, economics, and political culture. Organized both chronologically and topically, it provides balanced insights into all topics. KEY TOPICS: Integrates political, social, and cultural history -- demonstrating the ways in which different kinds of history blend together and provides a broad view of politics. Explores social history -- and ethnicity and gender -- in depth. Incorporates new scholarship on the Cold War Era -- including discussions on recently declassified materials. Takes account of new scholarship on civil rights, gender relationships, the 1960s, cultural history. For anyone interested in American history since 1945.

Sales Rank: #10420922 in Books
Published on: 1989-09-01
Original language: English
Number of items: 1
Binding: Hardcover
304 pages

From the Back Cover
More concise, livelier, and broader in coverage than other similar volumes, this popular overview of American life since 1945 offers a clearly-written, authoritative interpretive narrative that pays special attention to major trends in foreign policy, mass culture, social history, gender, politics, civil rights, economics, and political culture. Organized both chronologically and topically, it provides balanced insights into all topics. Integrates political, social, and cultural history -- demonstrating the ways in which different kinds of history blend together and provides a broad view of "politics." Explores social history -- and ethnicity and gender -- in depth. Incorporates new scholarship on the Cold War Era -- including discussions on recently declassified materials. Takes account of new scholarship on civil rights, gender relationships, the 1960s, cultural history. For anyone interested in American history since 1945.

About the Author

Norman and Emily Rosenberg are DeWitt Wallace Professors of History at Macalester College and have researched and published widely in twentieth century American history.

In Our Times, like the period of U.S. history it seeks to represent, remains a work in progress. We began writing the first edition of this book in the mid1970s, when only thirty years had elapsed since 1945. In this seventh, 2002 edition, the book now wears twice as many years as when we began—and so do we. We continue to be gratified that this book—one of the first texts designed for "1945 to present" courses—remains a favorite among history teachers and students. We have again undertaken the kind of reorganization and updating that those who use In Our Times, and we ourselves, expect.

We strive to provide students and instructors with an interesting, readable, and coherent historical framework. We have streamlined the narrative, integrated new scholarship, and entirely reorganized most chapters. New, and more numerous, pictures, charts, and maps enhance the book's visual dimension. Updated bibliographies, along with suggested websites, provide additional resources for teaching and learning. Users will find that our new introductions to chapters and to sections bring major themes into focus while enhancing the text's narrative quality.

In this seventh journey through "our times," we have incurred many debts of gratitude. Our greatest goes to the anonymous reviewers, some of whom suggested the reorganizations and additions that we have undertaken for this new edition. We trust that they will see many of their fine recommendations reflected in these pages: more discussion, for example, of the soldier's experience in Vietnam and of cultural diplomacy; greater consistency in chapter size; improved organization ire the coverage of politics, diplomacy, and culture; significant expansion of material on the 1980s and 1990s. We have, of course, revised and updated our strong treatment of mass culture, a feature that has appealed to students over the years.

We also extend our special thanks to our editors. Charles Cavaliere enthusiastically imparted a new vision and a special commitment to In Our Times. Emsal Hasan has skillfully carried this book forward through the last two editions; his enthusiasm, good sense, and attention to detail has made him a true collaborator. Rosie Jones provided vital expert assistance on the finishing touches of the book. Joelle Blomquist, a senior history major at Macalester College, has provided meticulous and thorough assistance in the tasks of research d revision. Herta Pitman, department coordinator at Macalester, has also contributed her expertise. Finally, of course, we are indebted to all of the scholars whose books and essays make doing the history of "our times" meaningful d exciting.

In Our Times, like our teaching career at Macalester College, remains a joint production. Although we continue to split the primary responsibility for .reviewing and rewriting specific sections, the computer remains community property. One of us will often complete the paragraph or sentence that the other had begun or had once thought, mistakenly, to be complete. For any errors of fact or judgment, each of us can offer the ready excuse that it was surely committed by "the other Professor Rosenberg." Yet we will also be happy to take joint credit for whatever positive features this book offers.

Norman L. Rosenberg
Emily S. Rosenberg

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0 of 0 people found the following review helpful.
Interesting Economic Read
By Austin Lindahl
This book was relatively dry and factual, but it gets the point through. It is something that people should read to learn more about the complex economic situation this nation is undergoing.

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Very Imformative
By gade04
Bought for class, so, not exactly something I wanted to read. It is very informative and the authors are able to cover a lot of material in a relatively short book.

0 of 1 people found the following review helpful.
Purchased "Social Work Administration"
By Contractor
The best thing about this transaction was the price. It was very inexpensive and it was the book I wanted. The only criticism I have is the description said "like new" but the book arrived with the dust jacket missing and some pages had been annotated or highlighted by the previous owner. This is not a major complaint given the price, but I do not agree this is "like new" condition. I would have given the transaction a higher rating if the item description had been more accurate so that I was not expecting something "like new".

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Sunday, January 1, 2012

[B549.Ebook] Free PDF Perfumes: The A-Z Guide, by TANIA SANCHEZ LUCA TURIN

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Pompous names, bizarre ads, hundreds of new scents a year?the multibillion-dollar business of fragrance has long resisted understanding. At last the first critical?and critically acclaimed?guide to perfume illuminates the mysteries of this secretive industry. Lifelong perfume fanatics Luca Turin (best known as the subject of Chandler Burr?s The Emperor of Scent) and Tania Sanchez exalt, wisecrack, and scold through their reviews with passion, eloquence, and erudition, making this book a must-have for anyone looking for a brilliant fragrance?or just a brilliant read.

Sales Rank: #840008 in Books
Published on: 2009
Original language: English
Number of items: 1
Dimensions: 7.48" h x 1.38" w x 5.51" l, 1.10 pounds
Binding: Paperback
624 pages

Amazon.com Review
The first book of its kind: a definitive guide to the world of perfume

Luca Turin and Tania Sanchez are experts in the world of scent. Turin, a renowned scientist, and Sanchez, a longtime perfume critic, have spent years sniffing the world's most elegant and beautiful--as well as some truly terrible--perfumes. In Perfumes: The Guide, they combine their talents and experience to review more than twelve hundred fragrances, separating the divine from the good from the monumentally awful. Through witty, irreverent, and illuminating prose, the reviews in Perfumes not only provide consumers with an essential guide to shopping for fragrance, but also make for a unique reading experience.

Perfumes features introductions to women's and men's fragrances and an informative "frequently asked questions" section including:
• What is the difference between eau de toilette and perfume?
• How long can I keep perfume before it goes bad?
• What's better: splash bottles or spray atomizers?
• What are perfumes made of?
• Should I change my fragrance each season?

Perfumes: The Guide is an authoritative, one-of-a-kind book that will do for fragrance what Robert Parker's books have done for wine. Beautifully designed and elegantly illustrated, this book will be the perfect gift for collectors and anyone who's ever had an interest in the fascinating subject of perfume.

Picking a Perfect Perfume

For Perfumes: The Guide, Luca Turin and Tania Sanchez tested nearly 1,500 fragrances--some glorious, some foul. Here they offer some humble advice on finding something worth loving among the stinkers.

1. Smell top to bottom
Perfumes usually unfold in three (often very different) stages: the sparkling first few minutes are the fragrance's top note, followed by its true personality, known as the heart note, and ending with the base note, aka the drydown, hours later. Something you love at the counter you may loathe by the parking lot. We recommend top-to-bottom tests on skin and on paper, since some scents that disappoint on the heat of skin may shine on your shirtsleeve.

2. Write it down
Bring a pen to write names on paper test strips, so you're not in anguish hours later, trying to recall which is the third scent from the left that transports you to Shangri-La. Keep a cheap, possibly extremely trashy paperback on hand, so you can store strips between pages to keep them separate.

3. Rest your nose
Noses tune out, which is why you can smell your friends' homes but not your own. Smell no more than five scents per day on paper strips and try on only the best one or two, to keep your nose reliable.

4. Check the radiance
To get a good sense of how the perfume will smell to other people as you walk past, try spraying a test strip and leaving it in the room while you step out for a bit. Come back fifteen minutes later and breathe in: that's the radiance.

From Publishers Weekly
Starred Review. Less a guide in the sense of helping people choose the perfect fragrance than a wide-ranging, critical review of some 1,200 perfumes, both famous and obscure, this comprehensive book is unfailingly entertaining. A collaboration between Turin, a well-known olfactory scientist, and Sanchez, a perfume collector and critic, the book brings their exquisite connoisseurship to life in a contagious manner. Their passion for a few scents and their outrage at the others' failings make for entry after entry of hilarious, catty comments interspersed with occasional erudite, eloquent disquisitions. French perfumery Guerlain is subject to both: Jicky is an object lesson in perfumery... a towering masterpiece, while Aqua Allegoria Pivoine Magnifica is like chewing tin foil while staring at a welding arc. Other startlingly evocative metaphors abound, especially those comparing perfumes to people, whether someone real (Amy Winehouse, Paris Hilton) or a general type (socialites, someone ill with bronchitis). This will be a must-have for anyone who already loves perfumes, though many of the reviews will cause violent disagreement, and those who aren't utterly perfume-obsessed will still appreciate the opening essays on olfactory science, the history of perfume, general types of fragrances and how to choose perfumes. (Apr.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
aWhile the authors embrace point systems and science, they also offer vivid, funny, evocative descriptions of the smells they write abouta]To enjoy "Perfumes," you donat need to know, or even to like, perfumes, such is the brio of Turinas and Sanchezas prosea]This is fun to read a and a rare pleasure, tooa]The joy of Turin and Sanchezas book, however, is their ability to write about smell in a way that manages to combine the science of the subject with the vocabulary of scent in witty, vivid descriptions of what these smells are like. Their work is, quite simply, ravishingly entertaining, and it passes the high test that their praise is even more compelling than their criticisma]Its blend of technical knowledge and evocative writing is exemplary in the strict sense: people who write about smell and taste in any context should use it as an example.a
-"The New Yorker"
aThis comprehensive book is unfailingly entertaininga]Their passion for a few scents and their outrage at the othersa failings make for entry after entry of hilarious, catty comments interspersed with occasional erudite, eloquent disquisitionsa]This will be a must-have for anyone who already loves perfumesa]and those who arenat utterly perfume-obsessed will still appreciate the opening essays on olfactory science, the history of perfume, general types of fragrances and how to choose perfumes.a
-"Publishers Weekly," starred review
aAfter spending the better part of a weekend reading a galley a often aloud to anyone willing to listen a I'm convinced Turin and Sanchez offer some of the most stylish, erudite and hilarious criticism in any subject field.a
-"Dallas Morning News"

"Ravishingly entertaining. . . . Its blend of technical knowledge and evocative writing is exemplary in the strict sense: people who write about smell and taste should use it as an example."
-"The New Yorker"

"As vivid as any criticism I've come across in the last few years, and what's more a revelation: part history, part swoon, part plaint."
-Jim Lewis, "Slate"

Most helpful customer reviews

94 of 96 people found the following review helpful.
Kindle Version Outdated
By rob brown
The only way to get the newer, updated edition of this book is to buy the paperbook edition.

The Kindle edition is actually taken from the older, outdated hardback edition; which is to say it does not contain the numerous updates, new reviews(~450) and new Top 10 lists.

4 of 4 people found the following review helpful.
Indispensable, but Outdated
By Amazon Customer
As of 2016, this delightfully written guide to perfume stands as one of a kind. The authors have done their best to provide a reasonably exhaustive. delightfully opinionated guide to educating yourself about fragrance, as well as selecting and buying it. Most of us don't have the cash or the access to try this many fragrances at our leisure, and even if we do, we need some guidance--some history, some framework, some understanding of what we're smelling and what the big deal is.

These guys really do know how to break scents down. I don't agree with them all the time, but at least now I have a critical framework to hang my onions on. And they are hilarious when they hate something. Still, I hope it goes without saying that choices about scent are personal, and if they trash something you love, so what? Chances are you won't love everything they recommend--although you should try to at least get your hands on a sample to find out what they're talking about.

Two gripes.

One: this book is nearly a decade old. It doesn't need an update; it needs a second volume. A revolution in niche fragrance (perhaps kick started by this book, among other things) and a decade's worth of new releases from mainstream houses seem to call for another volume.

Second: *general* ($-$$$$) price points in would be nice, somewhere in the reviews. It seems that the reviewers often have a particular grudge against a fragrance house as a whole, and I wonder if it may have something to do with price-to-quality ratio. This may be an editorial decision, but I see no shame in calling out a producer who overcharges gullible consumers for luxury goods that promise substance and don't even deliver style.

Even so, if we need critics for anything, we need them to help us broaden our horizons, and to help us discern quality and value along the way. Bravo, Mr, Turin and Ms, Sanchez. Please write another book, and tell us what you've found in the last 9 years.

0 of 0 people found the following review helpful.
Outstanding, groundbreaking, thorough, passionate and funny. A Defense of Perfumes The Guide
By Xiane
This is a comment I made to another review that I decided to post as a review as well.

This is a brilliant, original, funny, thought provoking and informative book. At the time it was written there was nothing like it, and nothing surpasses it.

I have learned far more from this book about scent, combinations of scent and the appreciation of them than I have from anything else I've encountered. It delighted me, and also instructed me on new and helpful ways to approach sensory evaluation in my work (wine). I absorbed more about approaching and categorizing sensory evaluation and bringing life, interest, precision and structure to it than I have from any number of oenology texts and professional articles. Not that most of those books or articles were bad, but that this book is that good.

Yes, this is high level criticism from people who rank somewhere beyond "enthusiast" in their interest in the subject. What fascinates them, like what fascinates or delights most devotees of anything, goes well beyond what the majority of people would wish or need to know about the subject. Their encyclopedic knowledge, incisive writing and vast passion for the subject mean much more to me, however, than a paragraph of disclaimers about heat index, humidity, skin pH, age, the fact that you woke up grumpy and some sort of contrived "grading rubric" would.

Also, I find them hilarious. Their positive reviews are rhapsodic, their negative ones, blistering - passion combined with piercing discernment.

Honestly, I don't care what the mainstream world thinks of most perfumes. Give me the obsessive interests, strong opinions and vaulting enthusiasms of Luca Turin and Tania Sanchez over what some other reviewers seem to want - the po-faced seriousness and studied middle-of-the-road dullness and strained objectivity of a Consumer Reports article about perfume. If you're looking for The Consumer Reports Guide to Perfume and Fragrance, and little gray bubbles in columns, this isn't it.

But how can a regular person benefit from such a work? Let's take an example nearly every American over a certain age knows. Siskel and Ebert. I think they were so successful at critiquing film for mainstream audiences because it was easy to get a sense of each critic's approach. You learned that you could trust their opinions, sometimes in a negative way. But they weren't just mainstream, they saw everything. They were film obsessives. That obsession sometimes helped some obscure movies find a wider audience, and encouraged millions of people to try some things they might have avoided otherwise, or to go watch an older masterpiece at home. This is the case for me with this book. It's pretty easy to spot where you and the reviewers will agree or disagree after a trip to the perfume counter, and then the book is more valuable still.

Some critiques seem to suggest this book is for elitists, or the pretentious. I couldn't disagree more. Turin and Sanchez clearly believe perfume is a form of high art accessible to almost anybody. So if you're looking for something agreeable, solid, mainstream, and affordable they identify such products quite well. They heap praise on Old Spice, Stetson and Tommy Girl for example- that's pretty much the opposite of pretension to me. They mainly insist that whatever you wear, at any price point, be good. And they suggest, time and again, that price and enjoyability are rarely linked, except in the necessary expense of certain natural components. And they tell you who spends the money for "the good stuff" and who doesn't.

Pretty much every technical criticism leveled against the book concerning both the subjective qualities and chemical difficulties of perfume analysis is acknowledged by the authors, by the way. In the end, you simply can't account for everything, for everyone, but with such a vast storehouse of reviews, with consistent voices, you can find a solid shared grounds for analysis quite easily in my opinion. Which is sort of the point of expert analysis and critique, really.

There is also a line of criticism here that runs along the lines of "But I can just read stuff on the internet about this, it's the same. It's just like, someone's opinion, man." So, art criticism has an element of subjectivity to it. Who knew?

That criticism entirely misses the point. The point is finding true experts who voices you trust. Sure, that trusted advice certainly could come from an online community. When I need a medical diagnosis, or financial advice, I trust the random collection of experts I find on the internet. Opinions are just opinions. Why would you ask a doctor what her opinion is when you can just ask the internet? Why read a PhD who theorized an entirely new, and quite possibly correct, mechanism for scent when it's just, like, his opinion man?

The main trouble to me is that dozens of new perfumes are introduced every year. The book will fall ever further behind on new releases, and things that are being aggressively marketed until there is a new edition. But that's small potatoes to me. Almost all the greats, and classics they talk about are available to try somewhere, even via an internet sampler. That's where to start anyway, to learn how this stuff works, and how to translate the words into scents.

(Finally the critiques of various other critics are sort of hilarious - "How can he rate this five stars when I absolutely hated it! Worthless!" )

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